The Challenge
A retail grand opening that had to read as an occasion from the street, and pull a crowd inside on the day.
What Nexus Handled
Concept and styling, balloon and brand build, mascots, ribbon-cutting ceremony, catering, and on-ground coordination.
The Result
A launch that filled the unit and looked like a party from the pavement.
Event objective
Open a new retail outlet with an event that drew attention and footfall.
Scope of work
- Concept & spatial styling
- Brand build & mascots
- Ceremony & programme flow
- Catering & on-ground coordination
Key experience moments
- 01The ribbon cutting
- 02The confetti moment
- 03Mascot meet-and-greet
Production considerations
Full balloon and brand installation, stage, sound, catering, and costumed mascots.
Outcome
Delivered on the day — and repeated for the brand’s next outlet two months later.
Next case study
Face Wash Bear — Sunway Velocity Launch